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Description

Toyota Motor Corporation is a Japanese multinational automaker. It is the world's second-largest by sales volume behind Volkswagen. Toyota is the global market leader in hybrid electric vehicles and hydrogen fuel-cell vehicles.
Toyota's management philosophy has long been studied in the strategy literature with such concepts as "Lean Manufacturing" and "Just In Time Production".

History

The production of Toyota automobiles started in 1933 as a division of Toyoda Automatic Loom Works. The Toyota Motor Company was established in 1937; its vehicles were originally sold under the name "Toyoda". The Japanese government supported Toyota by preventing foreign competitors from importing automobiles to Japan.
After the war, Toyota marketed small vehicles under the name "Toyopet". The company continued to receive state support.
In response to the "chicken tax" that placed 25% tax on imported light trucks to the US, Toyota began building plants in the US in the early 1980s. The oil crisis in the 1970s started to change consumer preference, and Toyota's small, fuel-efficient cars that were competitively priced grew in popularity.
In the 1990s, Toyota added many larger and more luxurious vehicles to its lineup. It also launched the Lexus brand of luxury vehicles, initially in the US and gradually all over the world.

Current Lineup

Like many multinational automakers, Toyota markets different models in different markets. Some notable vehicles include (non-exhaustive):
  • Sedan: Avalon, Camry, Century, Crown, Mirai
  • Wagon: Corolla Touring Sports
  • Hatchback: Argo, Corolla, Prius, Yaris
  • Coupe: 86, Supra
  • SUV: 4Runner, Land Cruiser, Prado, Sequoia
  • Crossover: Highlander, RAV4
  • MPV: Sienna
  • Pickup: Hilux, Tacoma, Tundra
As Toyota is the industry leader in hybridization, many of these vehicles have hybrid drivetrain options. Some are available exclusively in hybrid form. The Mirai is a hydrogen fuel cell vehicle.

Scores

No review has been published yet.

Products

Thumbnail of product Toyota Land Cruiser J300 Full-Size SUV (2021)

Toyota Land Cruiser J300 Full-Size SUV (2021)

Toyota Land Cruiser J300 is the 13th iteration of the legendary off-roader. Sitting atop Toyota's global vehicle lineup, the new Land Cruiser is completely r...
Thumbnail of product Toyota Yaris Subcompact Hatchback (4th-gen, XP210)

Toyota Yaris Subcompact Hatchback (4th-gen, XP210)

The 4th-generation Toyota Yaris is designed for urban driving as well as the open road, reflected in its compact proportions and class-leading, tight turning...
Thumbnail of product Toyota Hilux Mid-Size Pikcup (8th gen) 2020 Facelift

Toyota Hilux Mid-Size Pikcup (8th gen) 2020 Facelift

The 2020 Hilux facelift combines design updates with the addition of a powerful 2.8-litre diesel powertrain as well as improvements to on- and off-road perfo...
Thumbnail of product Toyota GR Yaris (Toyota Gazoo Racing) Hatchback

Toyota GR Yaris (Toyota Gazoo Racing) Hatchback

The new GR Yaris is a performance car in subcompact package. Born from Toyota's title-winning experience in the World Rally Championship, it inherits the des...
Thumbnail of product Toyota Yaris Cross Subcompact Crossover

Toyota Yaris Cross Subcompact Crossover

The all-new Yaris Cross is Toyota's latest effort in its wide crossover lineup. Based on the popular subcompact Toyota Yaris (4th-gen, XP210), the Yaris Cros...
Thumbnail of product Toyota Highlander Crossover SUV (4th gen, XU70)

Toyota Highlander Crossover SUV (4th gen, XU70)

The fourth-generation Highlander is the largest hybrid crossover SUV by Toyota. For the first time, it is going on sale throughout Western Europe. This marks...

Articles

Thumbnail for article Toyota Avalon 5th-gen Review Rundown

Toyota Avalon 5th-gen Review Rundown

The 5th-gen Toyota Avalon isn't a perfect car, but it's still undoubtedly the big fish in its ever-shrinking pond. The Avalon TRD is fun in a way that Toyota's larger vehicles so rarely are. The big sedan is served in two ways: with either an internal-com
14 Jul 2021
Thumbnail for article Toyota Highlander Review Rundown

Toyota Highlander Review Rundown

The Toyota Highlander is a large SUV with a 20-year history in North America and Japan. The Highlander Hybrid gets Toyota's latest, fourth-generation hybrid electric powertrain. Inside, Toyota has succeeded in taking the Highlander upmarket with this new
03 Apr 2021
Thumbnail for article Toyota Yaris (4th, XP210) Review Rundown

Toyota Yaris (4th, XP210) Review Rundown

The latest Yaris is right in the mix, and should be on the shortlist of any supermini buyer. It may ultimately end up being trumped by the Fiesta on driving dynamics and the Clio on space, but its hybrid powertrain feels mightily efficient in the right co
21 Mar 2021
Thumbnail for article Toyota GR Yaris Review Rundown

Toyota GR Yaris Review Rundown

The new Toyota GR Yaris has the most powerful three-cylinder engine in any production vehicle in the world. It also has the first proprietary four-wheel drive system that Toyota has developed for a road car in two decades. The three-door body means access
21 Mar 2021

Reviews

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