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Description

Toyota Motor Corporation is a Japanese multinational automaker. It is the world's second-largest by sales volume behind Volkswagen. Toyota is the global market leader in hybrid electric vehicles and hydrogen fuel-cell vehicles.
Toyota's management philosophy has long been studied in the strategy literature with such concepts as "Lean Manufacturing" and "Just In Time Production".

History

The production of Toyota automobiles started in 1933 as a division of Toyoda Automatic Loom Works. The Toyota Motor Company was established in 1937; its vehicles were originally sold under the name "Toyoda". The Japanese government supported Toyota by preventing foreign competitors from importing automobiles to Japan.
After the war, Toyota marketed small vehicles under the name "Toyopet". The company continued to receive state support.
In response to the "chicken tax" that placed 25% tax on imported light trucks to the US, Toyota began building plants in the US in the early 1980s. The oil crisis in the 1970s started to change consumer preference, and Toyota's small, fuel-efficient cars that were competitively priced grew in popularity.
In the 1990s, Toyota added many larger and more luxurious vehicles to its lineup. It also launched the Lexus brand of luxury vehicles, initially in the US and gradually all over the world.

Current Lineup

Like many multinational automakers, Toyota markets different models in different markets. Some notable vehicles include (non-exhaustive):
  • Sedan: Avalon, Camry, Century, Crown, Mirai
  • Wagon: Corolla Touring Sports
  • Hatchback: Argo, Corolla, Prius, Yaris
  • Coupe: 86, Supra
  • SUV: 4Runner, Land Cruiser, Prado, Sequoia
  • Crossover: Highlander, RAV4
  • MPV: Sienna
  • Pickup: Hilux, Tacoma, Tundra
As Toyota is the industry leader in hybridization, many of these vehicles have hybrid drivetrain options. Some are available exclusively in hybrid form. The Mirai is a hydrogen fuel cell vehicle.

Scores

No review has been published yet.

Products

Thumbnail of product Toyota Camry Solara 2 (XV30) Convertible (2003-2008)

Toyota Camry Solara 2 (XV30) Convertible (2003-2008)

Toyota Camry Solara Mk2 Convertible (chassis code XV30) is a large convertible in production from 2003 to 2008. It was available with a range of inline-4 and V6 engines that displaced 2.4 to 3.3 liters. Compared to the original Solara Convertible, the ...
Neoscore 58%
Thumbnail of product Toyota Camry Solara (XV20) Convertible (1998-2003)

Toyota Camry Solara (XV20) Convertible (1998-2003)

Toyota Camry Solara Convertible (chassis code XV20) is a mid-size convertible in production from 1998 to 2003. It was available with a range of inline-4 and V6 engines that displaced 2.2 to 3.0 liters. Essentially the convertible version of a two-door ...
Neoscore 54%
Thumbnail of product Toyota MR2 / MR-S (W30) Convertible (1999-2007)

Toyota MR2 / MR-S (W30) Convertible (1999-2007)

Toyota MR2 Mk3 (chassis code W30) is a subcompact convertible in production from 1999 to 2007. It was powered by a naturally-aspirated inline-4 engine that displaced 1.8 liters. A giant departure from previous MR2s, the Mk3 became a convertible. Indeed...
Neoscore 36%
Thumbnail of product Toyota 86 (ZN6) Sports Car (2012-2021)

Toyota 86 (ZN6) Sports Car (2012-2021)

Toyota 86 (chassis code ZN6) is a compact sports car in production from 2012 to 2021. It was available with a single flat-4 petrol engine that displaced 2.0 liters. It was built alongside the Subaru BRZ as a collaboration between the two companies. On...
Neoscore 74%NEX score 71%
Thumbnail of product Toyota Camry Solara 2 (XV30) Coupe (2003-2008)

Toyota Camry Solara 2 (XV30) Coupe (2003-2008)

Toyota Camry Solara Mk2 (chassis code XV30) is a mid-size coupe in production from 2003 to 2008. It was available with a range of inline-4 and V6 engines that displaced 2.4 to 3.3 liters. The vehicle was also sold as Toyota Solara in select markets. De...
Neoscore 47%
Thumbnail of product Toyota Celica 7 (T23) Coupe (1999-2006)

Toyota Celica 7 (T23) Coupe (1999-2006)

Toyota Celica Mk7 (chassis code T23) is an affordable compact coupe in production from 1999 to 2006. It was available with a couple of inline-4 engines that displaced 1.8 liters. One of the more affordable coupes on the market during its production run...
Neoscore 38%

Articles

Thumbnail for article Toyota GR Supra Awards & Reviews Roundup mid-2020

Toyota GR Supra Awards & Reviews Roundup mid-2020

A year has passed since the initial launch of the Toyota GR Supra. In this article, we sum up the awards that it has garnered and summarize what a couple of ...
18 Jun 2020

Reviews

None found
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