Official WebsiteEst. 1937
Toyota Motor Corporation is a Japanese multinational automaker. It is the world's second-largest by sales volume behind Volkswagen. Toyota is the global market leader in hybrid electric vehicles and hydrogen fuel-cell vehicles.
Toyota's management philosophy has long been studied in the strategy literature with such concepts as "Lean Manufacturing" and "Just In Time Production".
The production of Toyota automobiles started in 1933 as a division of Toyoda Automatic Loom Works. The Toyota Motor Company was established in 1937; its vehicles were originally sold under the name "Toyoda". The Japanese government supported Toyota by preventing foreign competitors from importing automobiles to Japan.
After the war, Toyota marketed small vehicles under the name "Toyopet". The company continued to receive state support.
In response to the "chicken tax" that placed 25% tax on imported light trucks to the US, Toyota began building plants in the US in the early 1980s. The oil crisis in the 1970s started to change consumer preference, and Toyota's small, fuel-efficient cars that were competitively priced grew in popularity.
In the 1990s, Toyota added many larger and more luxurious vehicles to its lineup. It also launched the Lexus brand of luxury vehicles, initially in the US and gradually all over the world.
Like many multinational automakers, Toyota markets different models in different markets. Some notable vehicles include (non-exhaustive):
- Sedan: Avalon, Camry, Century, Crown, Mirai
- Wagon: Corolla Touring Sports
- Hatchback: Argo, Corolla, Prius, Yaris
- Coupe: 86, Supra
- SUV: 4Runner, Land Cruiser, Prado, Sequoia
- Crossover: Highlander, RAV4
- MPV: Sienna
- Pickup: Hilux, Tacoma, Tundra
As Toyota is the industry leader in hybridization, many of these vehicles have hybrid drivetrain options. Some are available exclusively in hybrid form. The Mirai is a hydrogen fuel cell vehicle.
No review has been published yet.
Toyota GR86 II (ZN8) Coupe (2021)
59% Neofiliac82% External
Toyota GR86 Mk2 is an affordable compact sports car in production from 2021. It is available with a single flat-4 engines that displaced 2.4 liters. Essentially, the Mk2 GR86 is Toyota's version of the Subaru BRZ II. The difference is that the GR86...
Toyota RAV4 V (XA50) Crossover (2018)
48% Neofiliac68% External
Toyota RAV4 Mk5 is a compact crossover in production from 2018. It is available with a range of inline-4 engines that displaced 2.0 to 2.5 liters. Compared to its predecessor, the Mk5 RAV4 is slightly less ugly but it has very little notable mechanical...
Toyota Harrier 4 / Venza 2 (XU80) Crossover (2020)
Toyota Harrier Mk4 (chassis code XU80) is a mid-size crossover in production from 2020. It is available with a range of inline-4 engines that displaced 2.0 to 2.5 liters. Compared to the Mk3 Harrier, the Mk4 has a slightly more upscale styling. It uses...
Toyota C-HR facelift Crossover (2020)
42% Neofiliac57% External
Toyota C-HR facelift is a subcompact crossover in production from 2020. It is available with a range of inline-4 engines that displaced 1.2 to 2.0 liters. Compared to the pre-facelift, the facelifted C-HR has a cleaner exterior, though the interior spa...
Toyota bZ4X (EA10) Crossover (2022)
Toyota bZ4X is a battery-electric compact crossover in production from 2022. It is powered by electric motors from 109hp to 204hp aided by a battery capacity of 71kWh. The first BEV by Toyota, the bZ4X has been criticized for its mediocre feature set a...
Toyota 4Runner 5 (N280) SUV (2009)
78% Neofiliac73% External
Toyota 4Runner Mk5 (chassis code N280) is a mid-size SUV in production from 2009. It is available with a range of inline-4 and V6 engines that displaced 2.7 to 4.0 liters. Built on the same platform as the J150 Prado, Lexus GX, and FJ Cruiser, the 4Run...
Toyota GR Supra Awards & Reviews Roundup mid-2020
A year has passed since the initial launch of the Toyota GR Supra. In this article, we sum up the awards that it has garnered and summarize what a couple of ...
Guide · 18 Jun 2020