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Description

Apple Inc. is a leading American multinational tech company that designs, develops, manufactures, and sells consumer electronics, software, and cloud services.
Founded in 1976, Apple started as a manufacturer of computers. During this period, Apple introduced innovative graphical user interfaces. While the late 1980s and 1990s had been rough for the company, Apple rebounded as its founder, Steve Jobs, returned. Currently, Apple is one of the most profitable tech companies in the world. It is the world's largest technology company by revenue and enjoys one of the highest market valuations.

Products & Services

Apple's consumer products include the iPhone smartphone, the iPad tablet, the Mac series of personal computers, and the Apple Watch smartwatch, etc.
In recent years, Apple has emphasized its iCloud cloud computing service. Unlike major cloud players such as Amazon (AWS), Microsoft (Azure), and Google (GCP), Apple integrates iCloud to the Apple ecosystem and targets consumers rather than businesses.
Apple is also extending into the automotive industry by way of autonomous driving and Apple-branded smart devices.

Scores

No review has been published yet.

Products

Thumbnail of product Apple Pro Display XDR 32" 6K Monitor (2019)

Apple Pro Display XDR 32" 6K Monitor (2019)

Apple Pro Display XDR is an ultra-premium 32-inch professional 6K monitor designed for the most demanding and affluent content creators. It is powered by a 10-bit IPS panel. Notably, this monitor supports full-array LED local-dimming. The 216 ppi pixel...
Neoscore 90%NEX score 79%
Thumbnail of product Apple AirPods 3 True Wireless Headphones (2021)

Apple AirPods 3 True Wireless Headphones (2021)

Apple AirPods 3 are the 3rd-generation of the true wireless earphones that changed the headphone market. They newly support spatial audio and come with a number of improvements, though there is still no noise cancellation (for which one needs to pay fo...
NEX score 80%
Thumbnail of product Apple MacBook Pro 16 16.2" Laptop (2021)

Apple MacBook Pro 16 16.2" Laptop (2021)

Apple MacBook Pro 16 (2021) is the long-awaited redesign of Apple's flagship laptop. Now powered by a proprietary M1 Pro or M1 Max SoC based on the ARM architecture, it brings a number of exciting upgrades. The most obvious change is the display. T...
NEX score 87%
Thumbnail of product Apple MacBook Pro 14 14.2" Laptop (2021)

Apple MacBook Pro 14 14.2" Laptop (2021)

Apple MacBook Pro 14 (2021) is the long-awaited redesign of Apple's popular premium laptop now powered by a proprietary M1 Pro or M1 Max SoC based on the ARM architecture. It is set eventually to replace the MacBook Pro 13 with M1 and includes a nu...
NEX score 91%
Thumbnail of product Apple iPad mini 6th Tablet (2021)

Apple iPad mini 6th Tablet (2021)

The 2021 Apple iPad mini is the 6th iteration of the smallest tablet by Apple. It has a small (though larger than before) 8.3-inch IPS display with 100% DCI-P3 coverage and one of the highest pixel densities among Apple's current lineup. Inside, it...
NEX score 83%
Thumbnail of product Apple iPad 9 10.2-inch Tablet (2021)

Apple iPad 9 10.2-inch Tablet (2021)

The 9th-gen Apple iPad (officially marketed as iPad 10.2) is the 2021 mainstream tablet by Apple. An incremental update, it remains largely unchanged from the 2020 model, with the new front-facing camera and iPadOS 15 being the most notable changes. Wh...
NEX score 81%

Articles

Thumbnail for article Apple's New M1 SoC Leapfrogs Intel in Performance & Efficiency

Apple's New M1 SoC Leapfrogs Intel in Performance & Efficiency

Apple introduces the new M1 SoC with 3.5x faster CPU, 6x faster GPU, and 15x faster ML performance. The ARM chip will power the latest Macs.
10 Nov 2020
Thumbnail for article Apple Launches Apple Music Radio w/ Three Stations: Apple Music 1, Apple Music Hits, and Apple Music Country

Apple Launches Apple Music Radio w/ Three Stations: Apple Music 1, Apple Music Hits, and Apple Music Country

Apple has introduced Apple Music radio on the Apple Music app with 3 global music radio stations: Apple Music 1 renamed from Beats 1, Apple Music Hits, and A...
19 Aug 2020
Thumbnail for article Apple News and News+ Are Enhanced with New Audio Features and Local News

Apple News and News+ Are Enhanced with New Audio Features and Local News

Apple is introducing several new features for Apple News and Apple News+, including audio stories of some of the best feature stories from Apple News+ and cu...
16 Jul 2020
Thumbnail for article Mac's Transition from Intel to Apple's Own ARM Chip: Why and How?

Mac's Transition from Intel to Apple's Own ARM Chip: Why and How?

Mac is transitioning from Intel to Apple's own ARM-based SoC. We discuss what may be the motivation behind this decision and detail what steps Apple is takin...
28 Jun 2020

Reviews

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