DS Automobiles

DS Automobiles is an effort by PSA, now part of Stellantis, to introduce a premium brand of automobiles that can compete with the likes of Infiniti, the premium brand of Nissan-Renault. The name was derived from the iconic Citroen DS from the 1950s.

So far, however, DS vehicles failed to gain much traction outside their domestic market. The unfortunate fact is that PSA has a bureaucratic R&D structure that is unable to release any interesting vehicle today. We can hope that with the inputs of the Italians from Stellantis DS may become less lame in the future.